Over the years, we recognised that the word Tribal carried connotations that could feel divisive rather than inclusive. For five years, we worked to unite people through shared values — love of nature, heritage, and community — and this journey led us to TIWA.
In Yoruba, one of Nigeria’s main languages, Tiwa means “One who owns the crown” or “One who wears the crown”. For us, this places the crown not only on our brand, but also on our customers and partners — a celebration of empowerment, belonging, and ownership.
TIWA in one word tells our story: Transparency and Traceability, Innovative products for the Whole body, and Authenticity to our values. It honours our African roots while celebrating our identity as a proudly British brand.
Our Source to Jar journey begins in Nigeria, where women in our partner community handcraft shea butter using traditional methods. It continues all the way to the jar you hold in your hands, ensuring full transparency and positive impact with every purchase.
We don’t believe in handouts. Instead, we build sustainable partnerships. By sourcing directly from women-led cooperatives in Nigeria, we provide fair employment, training, and infrastructure that creates long-term empowerment and independence.
Being a certified B Corporation means we meet the highest standards of social and environmental impact. As one of only a handful of women-owned skincare B Corps in the UK, this certification reinforces our promise to put purpose before profit — always.
Everyone. From newborns with eczema, to adults with psoriasis or rosacea, to menopausal women experiencing dryness, to people undergoing cancer treatment with sensitive skin — our products are designed for all life stages and skin types.
And if you don’t have a skin condition? They’re still perfect for nourishing, everyday skincare.
Our formulations are not medical treatments, but they’re packed with natural butters and oils known to soothe and protect skin. Customers have found relief from:
We believe nature has the power to restore comfort and confidence in your skin.
Our products are waterless and preservative-free, which makes them richer than mainstream creams. Scoop a little out, warm between your hands, and let it melt into your skin. A little goes a long way.
Our hero is unrefined shea butter, sustainably sourced from Nigeria. We blend it with carefully chosen natural oils to nourish, protect, and repair. Every product page lists its full ingredient breakdown.
We believe less is more. Each product is intentionally designed to be multi-purpose — meaning fewer jars in your bathroom, less waste for the planet, and more versatility for you.
Yes. Our products are:
Because they feed your skin with nutrients from nature. While not edible, we live by the philosophy: if it’s good enough to eat, it’s good enough to put on your skin.
Yes. We use recyclable glass jars and cartons, with minimal plastic. Labels are screen-printed directly onto jars to reduce waste.
We’ve established a shea processing facility in Gwagwalada, Nigeria, and the Kingdom of Essan, Nigeria employing women in safe, fair conditions. Every purchase helps provide sustainable livelihoods and builds opportunities for future generations.
We’re proud partners of Willen Hospice, with proceeds from our products in their shops supporting compassionate care. We also work with fulfilment partners, MK Snap, who are adults with learning difficulties, providing meaningful employment opportunities.
Orders are dispatched within 2–3 business days (excluding weekends and holidays) via Royal Mail. We ship across the UK and internationally.
UK delivery is £3.69 or free for orders over £40. International delivery costs vary by region.
Unopened, unused products can be returned within 30 days for a full refund or exchange. Please see our return policy for more detail.
Email us with a photo and we’ll send a replacement right away.
Refunds are processed within 2 business days of receiving your return. Depending on your bank, it may take up to 5 working days to appear in your account.
Still got questions? Email us at info@naturallytribalgroup.com or DM us @naturallytiwa