Nigeria recently introduced a sudden ban on raw shea nut exports. While this made headlines in the beauty industry, the real impact is deeply personal, it affects the millions of women whose livelihoods depend on shea harvesting.
As highlighted by Todah Opeyemi in BBC News:
"Women in Nigeria - which accounts for nearly 40% of the world's shea crop - are at the heart of the industry, but their livelihoods have been threatened by a dramatic recent change in government policy."
The ban came into effect immediately, leaving little time to plan. For many women across rural communities, it created uncertainty and financial pressure. It’s a reminder of how crucial it is to support the people behind the products we love.
Why Shea Butter Matters
At Naturally Tiwa Skincare, shea butter is not just an ingredient — it’s a story. Our shea comes directly from Nigeria, through our two local factories. This means the value stays with the women and communities who make it possible.
By processing shea locally, we:
- Create sustainable jobs, with an on-site crèche for working mothers
- Provide fair income to support families, healthcare, and education
- Help Nigeria capture more value from its shea industry
This approach ensures that every jar of shea butter carries fairness, empowerment, and sustainability.
How Your Skincare Choices Make a Difference
When you choose Naturally Tiwa, you are doing more than caring for your skin. You are supporting women in Nigeria, ethical supply chains, and communities that rely on this incredible ingredient.
While the export ban has caused short-term challenges, it also highlights the importance of local processing and responsible sourcing. By working directly with our partners, we ensure shea butter continues to reach skincare brands like ours — while uplifting the communities behind it.
Looking Ahead
Shea is more than just an ingredient. It’s heritage, culture, and centuries of proven results. And the women behind it are the backbone of that tradition.
At Naturally Tiwa, we are proud to stand with them — and with your support, we can help them thrive. Together, we are proving that beauty can be a force for good, one jar of shea butter at a time.
