Christmas can feel huge. Big plans, big expectations, big pressure.
But at Naturally Tiwa Skincare, we believe real change often starts with one small thing.
This year, our Christmas 2025 campaign is all about celebrating the quiet, powerful moments that truly matter, for you, your loved ones, your skin, the planet, and the communities in Africa who make our skincare possible.
Because one small thing can do so much more.
Why “One Small Thing” Matters This Christmas
We know that many people are facing challenges right now, individuals and small businesses alike. The world feels a little heavier, and the festive season can bring its own pressures.
So instead of leaning into more noise, more excess, more “stuff”, we are choosing something different:
A Christmas rooted in intention, kindness, and impact.
Our One Small Thing campaign is built around five simple but powerful ideas:
- One small thing for yourself – a moment of self-care and healing
- One small thing for someone you love – a thoughtful act of kindness
- One small thing for the planet – choosing sustainability with intention
- One small thing for people with skin conditions – comfort when it’s needed most
- One small thing for our communities in Africa – supporting livelihoods with dignity through fair trade
These aren’t grand gestures. They are everyday choices. But when they are made consciously, they add up to something meaningful.
One Small Thing for Yourself: Skincare as Self-Care
Christmas can be overwhelming. Your skin often shows it first, dryness, flare-ups, sensitivity, and stress breakouts.
This year, we’re inviting you to do one small thing for yourself:
- Take a quiet moment with your skincare routine
- Choose products that truly support sensitive, eczema-prone, or reactive skin
- Reach for ingredients that soothe and nourish, rather than strip and irritate
Our products are designed with changing and challenged skin in mind; from eczema and psoriasis to menopausal and cancer-treated skin. One small act of care, like massaging in your cleansing balm or body food before bed, can feel grounding in the middle of festive chaos.
One Small Thing for Someone You Love
Thoughtful gifting doesn’t need to be extravagant. Sometimes the most meaningful gift is something that says:
“I see you. I know what you’re going through. I want you to feel comfortable in your skin.”
This Christmas, choosing skincare gifts that are gentle, inclusive, and genuinely effective can be that one small thing.
Whether it’s:
- A Clean and Soft Starter Kit for your little one to give them skincare that protects their skin
- A rich travel size body food for a loved one going through menopause
- A gentle hair option for someone undergoing cancer treatment
You are not just giving a product. You are giving comfort, care, and confidence.
One Small Thing for the Planet
Sustainability is at the heart of Naturally Tiwa. From ethically sourced shea butter from Nigeria to our commitment to planet-conscious packaging, we’re always asking:
“How can we do better for the planet, one decision at a time?”
This Christmas, your one small thing for the planet might be:
- Choosing skincare from a B Corp certified, purpose-driven brand
- Opting for multi-purpose products that reduce waste and clutter
- Supporting brands that prioritise ethical sourcing and responsible production
Small swaps, big impact.
One Small Thing for People with Skin Conditions
The festive season can be especially tough if you live with eczema, psoriasis, or sensitive skin. Cold weather, central heating, stress, and seasonal treats can all trigger flare-ups.
Part of our Christmas campaign is a reminder:
- You are not alone
- Your skin deserves gentle, targeted care
- You don’t have to choose between “luxury” and “suitable for my skin”
Naturally Tiwa was created to support real skin stories, including those often overlooked by mainstream beauty. One small thing, like switching to a rich, natural, shea-based moisturiser, can bring real relief and comfort when you need it most.
One Small Thing for Our Communities in Africa
Behind every jar, balm, and butter is a much bigger story.
Our shea butter is sourced directly from our partners and factories in Nigeria, where we:
- Support sustainable jobs for women
- Provide fair income for families and communities
- Help create dignified work with initiatives like on-site crèches for working mothers
- Contribute to a more equitable, fair trade–inspired supply chain
This Christmas, your one small thing might be as simple as choosing skincare that genuinely gives back. When you shop with Naturally Tiwa, you are not only treating your skin, but you are also supporting livelihoods and long-term change.
One Small Thing… That Does So Much More
Our Christmas 2025 campaign is a celebration of small, intentional choices; for your skin, your loved ones, the planet, and the women in Africa whose hands help bring Naturally Tiwa to life.
We will be sharing more over the coming weeks — gift ideas, stories from our shea communities, and simple ways to make your Christmas more meaningful, not more stressful.
One small thing… that does so much more.
Stay tuned on our social channels and emails and thank you for being part of our journey
